The Reverie
Is Whitening Toothpaste Bad For You?
Whitening is the promise; sensitivity can be the price. Here's what's really behind whitening toothpaste, and a gentler way to brighten your smile.
Learn more
Here’s What Toothpaste Tubes Are Actually Made Of
Clean toothpaste starts with the tube. See what most toothpaste tubes are really made of, and why our sugarcane-based tubes are a cleaner swap.
Learn more
Vitamin E for Gums: 3 Reasons You Need This Nutrient In Your Routine
You've seen it in skincare. Now meet vitamin E for your gums: what it does, what the science says, and why we put it in our Detoxify toothpaste.
Learn more
Nano-Hydroxyapatite vs. Hydroxyapatite: 5 Key Differences
Same ingredient, different particle size. Five differences between nano- and micro-hydroxyapatite, and why we chose micro for our remineralizing toothpastes.
Learn more
Meet Our 4 New Toothpaste Formulas—All Built to Be Better
Tweaked. Tested. Rinsed. Repeated. Meet our four new toothpaste formulas: better for you, better for the planet, and better with every brush.
Learn more
Is Mouthwash Bad For You? 5 Reasons to Reconsider
That post-mouthwash burn may not mean what you think. Here are five reasons to reconsider the daily swish, plus gentler ways to keep your mouth fresh.
Learn more
Floss Picks vs. Regular Floss: How to Choose
The big question isn’t whether you should floss your teeth regularly—it’s what type of dental floss you should use. Here's how to choose between floss picks and regular floss.
Learn more
Ask the Dentist: What Happens If You Don’t Floss Your Teeth?
Forgetting to floss might not seem like a big deal, especially if your teeth look and feel fine. But falling behind on your routine could raise your risk for health conditions that are way worse than bad breath. See what Dr. Rashi, our resident dentist, says about the risks in our latest blog.
Learn more
How to Choose the Best Kids Toothbrush: Small Smiles, Big Decisions
While you’re busy perfecting the art of getting your little one to keep their toothbrush in their mouth instead of turning it into a drumstick, let’s talk about something equally important: the toothbrush itself.
Learn more
